Catherine is second generation in the real estate industry and values those early life lessons from her family. She learned the significance of fostering genuine relationships and establishing community ties by observing her step father's work in real estate in the quaint college town of Lexington, Virginia. She moved to central Florida during high school but never felt the same sense of "home community" there, and she returned to SW Virginia to attend Hollins University where she graduated with honors. Catherine obtained a BA in English and a BS in Economics because she believed that communication and creativity were equally relevant in a business setting and particularly in a privately-owned business where “the hat one wears” from day to day is ever changing.
After coming "home", Catherine found the Roanoke Valley to be a perfect blend of opportunity and community and an ideal setting to raise her daughter while pursuing her personal and professional interests.
Now a Roanoke native of seventeen years, Catherine has applied her business sense and love of the area by working with local businesses. She has honed her communication and creativity skills as a manager for a local IT firm, and later Chocolatepaper, a local and family owned specialty gift store. Through these endeavors she amassed the interpersonal, business, and managerial skills necessary to be successful. Her commitment to the area and her early exposure to real estate made for a natural transition into the real estate industry in 2014.
Catherine cites, “I think the single most important thing you can be, in whatever industry or position you hold, is sincerely invested in the people who are willing to afford you the opportunity to do business with them.” Her belief in this statement and commitment to evolving within the industry are what she believes to be the key ingredients to her success in real estate. Gaius Plinius Secundus, a Roman philosopher better known as Pliny the Elder, coined the phrase “Home is where the heart is”. As an experienced team player and manager who has maintained a strong commitment to her relationships and ties to the community, Catherine is not only a credible and respected member of the real estate community but also of the larger community of Roanoke Valley, where her heart led her to fondly call home.
With his down-home demeanor, Joel Balsley has been a reliable and ever-present resource for Roanoke homebuyers since 2009. Experienced in Conventional, FHA, VHDA, USDA, and Jumbo, he is one of the area’s top specialists in 203K renovation loans.
Joel Balsley has heard many horror stories from clients who have been left in the lurch by realtors and mortgage bankers who fail to keep them informed. He says, “I constantly hear, ‘This guy won’t answer the phone. He won’t return my emails. I don’t know what’s going on with the loan.’ Unless I am with a client, I am going to answer my phone.”
Honest and efficient, Joel places a high value on the client’s need to know. He says, “I take the time to fully explain every form they are signing. I explain the process of underwriting and approval conditions. I tell my clients here’s what happens from this point forward and when they can expect to hear from me again. When people see that you are readily available, that you are going to answer their text at 11:00 at night if something comes up that makes them nervous, and that you are going to do what you say you are going to do, then they can relax. They always know they can find me.”
Joel is a member of Hunters for the Hungry, a charity that accepts donated venison and processes it to donate to food banks to feed the hungry.